Fohr Ground

This week’s episode of #FohrGround features one of our very own - Fohr’s VP of Strategy, Grace Murray. Grace has been at Fohr for 7 years, and has worked mainly in sales up until this year when she transitioned into strategy. Tune in to hear Grace share her insights with us on brand strategy, influencer strategy and how those things have shifted over time and adjusted to this new reality that we are living in today. The episode also hones in on the industry shift from an influencer mindset to an ambassador mindset, prioritizing authentic content and long term partnerships between brands and those who represent them. Heartfelt thanks to Grace for sharing her time and wisdom with us, we hope you enjoy this episode as much as we did.