Christopher Lochhead Follow Your Different

Today, we continue our run of legendary authors with Kevin Maney. He’s the world’s leading authority on IBM’s history. He shares some amazing insights into what IBM did during the 1930’s that ultimately positioned them for greatness. We also have a fascinating talk about what changes C19 might bring to the world and what that could mean for our businesses and careers. Writing About Thomas Watson Kevin is a multi-time best selling author of Unscaled and Play Bigger. He’s also a co-founder of Category Design Advisors, where he helps companies design and dominate their market categories. Today, Kevin shares how fortunate he was to be able to write a biography of Thomas Watson, the man behind IBM.  “I have been watching what’s happening and there's all this economic damage and talk of a long term recession or depression everybody has to get through. Seeing companies laying off people, right and left and the jobless rate going through the roof and all these pain that is being caused made me think back to IBM in t