The True Philadelphia Podcast With Matt O'donnell

S3 E16: Ad Man Brian Tierney on Why Philadelphia Has the Grit to Endure the Pandemic, the Mysteries of Marketing and Smart Risk-Taking

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Sinopsis

TRUE PHILADELPHIA PODCAST: Brian Tierney is Philadelphia's ultimate "Ad Man." The list of companies he's represented in strategizing, marketing and crisis management is long and diverse: Independence Blue Cross, Uber, Aramark, IBM, Verizon to name a few. He's the former owner and publisher of the Philadelphia Inquirer, the Daily News and (what was then known as) Philly.com. He has a deep resume in campaign politics: Sam Katz and George H.W. Bush are among the names who have listened to Brian's advice. And he shares his traditional conservative viewpoints as a panelist on 6abc's Inside Story, of which I am a frequent host. My conservation with Brian comes at a time when uncertainty is the only certain thing. A major company like Hertz can suddenly disappear. A trip to a nearby state like North Carolina may require you to quarantine for two weeks upon your return. You may not get exact change back at a Wawa if you pay in cash and coins. Your neighbor may believe in a laughably absurd conspiracy theory surroundi