Christopher Lochhead Follow Your Different

We continue our run on legendary, bestselling authors today with Kevin Maney. Kevin is a technology executive who's covered tech for over 25 years for outfits like USA Today, Newsweek, and many others. He's the co-author of my first book: Play Bigger: How Pirates, Dreamers, Innovators Create and Dominate Markets. Today, we have a fascinating conversation about how technology is driving a massive shift from traditional approaches to health care — which Kevin sort of frames as “sick care”— to a new category that he and his co-authors called health assurance. Conscious Capitalism Kevin believes that consumers will start to embrace new and interesting products and services when the pandemic ends. In fact, the VC community and Fortune 500 companies started to realize a massive shift within their policies and are now focusing on conscious capitalism. “We're actually embarking on a huge project that has around this idea of, call it what you will, conscious capital of responsible innovation.” - Kevin Maney From Boo