$6.99 Per Pound

Julie Says... This week on $6.99, we go deep with consumer neuroscientist, Dr. Manuel Garcia-Garcia. Born in Spain, Dr. Garcia-Garcia is a global thought leader in the industry and currently the Global Lead of Neuroscience at IPSOS. In this conversation, he breaks down exactly what consumer neuroscience means, how his research is used in the corporate world and where the industry is headed. In addition to his work with IPSOS, Dr. Garcia-Garcia developed and delivers a curriculum for an MBA course at NYU Stern School of Business, including authoring the first textbook on consumer neuroscience research. Aside from being super smart, Dr. Garcia-Garcia is a world traveler, tri-athlete and all around inspiration. Make sure to follow him on Instagram @manu_garciagarcia You can also find his recent publications on the Journal of Advertising Research and Plos One. Learn more about IPSOS @ www.ipsos.com/en and on Linkedin @ www.linkedin.com/company/ipsos/ Follow the podcast @699PERPOUND on Instagram, Facebook, & T