Seen And Heard In Edmonton

Episode 63: Building local listenership

Informações:

Sinopsis

Our March podcasting meetup offered a local spin on #trypod, a campaign that started in the U.S. to encourage more people to listen to podcasts. I am, of course, strongly in favour of more people listening to podcasts of all kinds, but I am particularly interested in carving out some mindshare for locally produced shows. That's why I invited Chris Chang-Yen Phillips, creator of Let's Find Out, and Katrina Ingram, interim CEO of CKUA, to give their perspectives on how to do that. Chris's podcast was part of his successful application to be Edmonton's historian laureate, and his aim was to extend interest in the city's history beyond the usual heritage community. So far he has succeeded, with 400 to 500 downloads per episode and a ripple effect beyond that can be felt in mainstream media coverage of his stories and new questions from people curious about our past. He is also news director at CJSR. Katrina, a marketer by trade, is currently at the helm of Canada's first public broadcaster, which has seen a treme