Smartbug On Tap

How to Successfully Measure Sales and Marketing Attribution in HubSpot

Informações:

Sinopsis

On this episode of SmartBug on Tap, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot. Jen discusses the following tips: 1. Ensure your data is clean.2. Determine what the C-suite cares about.3. Set a baseline of metrics.4. Start with the sample reports.5. Optimize and double down on the metrics that are working.