Thriveology Podcast | Success | Personal Development | Self-improvement | Thrive | Resilience | Thrive Nation

Have you ever arrived at that spot in life...the place you were pushing to be...only to look around and realize it was not what you thought it would be?  In fact, it isn't even what you want? Maybe that dream job, relationship, or status, really wasn't the dream, after all.  Even if you worked hard to get there.  Even if you sacrificed to get there. Do you stay?  Or do you step back and undo? Market researchers talk about the "sunk cost fallacy."  A "sunk cost" is the amount you have already paid or invested in something, whether time or resources.  It is already gone.  Already "sunk" (thus the name).  The fallacy part is the tendency for people to keep pushing ahead, sticking with something because of the sunk cost.  You hold onto a stock because you invested in it...even as the price plummets. Instead of leaving a losing game, you stay in because of what you have already lost. We do it every day. My guest in this episode is Erika Gerdes.  She dreamed of working at Google.  But the thought was intimidat