ProBlogger Podcast: Blog Tips to Help You Make Money Blogging

264: How One Blogger Builds Engagement and Makes a Difference with an Online Community Event



How One Blogger is Using Online Events to Build Engagement and Make a Difference We continue our Blogger Breakthroughs series with a story from Trixi Symonds, whose Coloured Buttons blog teaches kids how to sew. She also created Sew a Softie Day. Trixi started her blog in 2009 to post kids craft projects. After a few years, she started posting more hand-sewn, well-designed and simple projects that kids could do. She soon discovered that kids love to sew. They feel empowered when they can make their own bag, cushion or soft toy. So Trixi decided to teach kids all over the world to sew. The goal behind Sew a Softie Day was to have a day where people all over the world would teach a friend, neighbor, or anyone how to sew a simple softie (a soft toy). July 16, 2016 became Sew a Softie Day. And Trixi knew she had to promote it. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. People were happy to help. Sew a Softie Day was so successful that it turned into Sew a Sof