Thought Talk

Even as we sit on the verge of bringing an end to COVID-19 with the new vaccines, the trend towards a decentralized workforce seems likely to be an integral part of the new normal. With that in mind, in this episode I talk about going beyond team building to team branding.    Team branding is essentially about defining a given team’s brand and then translating that brand into a strategy, a code of conduct, and a series of actions. If you do it right, it can have a powerful impact on a team’s alignment, effectiveness, and engagement.    Pre-COVID I always did team branding work in person - usually on off-sites.  However, I’ve found a variety of interactive ways to get a group engaged on video conferencing.  Do you need a team brand?   Does your team need a deeper alignment or commitment to their current project or overall strategic direction?   Does your team want a closer relationship with their team members and a clearly defined code of conduct? This is especially important if you’ve found that working