Thought Talk

Video content has exploded in recent years and shows no signs of slowing down as a major marketing medium. But making watchable, engaging videos that are on-brand requires training and practice.    I’m pleased to be joined today by Michael Dutcher, CEO and co-founder of bspoketv — a streaming TV channel that creates 30-minute episodes from proven YouTube influencer content.    With Michael’s help, we’ll explore watchability. What it is, why it’s important, and how to increase it on your own videos. We’ll also discuss why you need outside eyes to give you feedback on your videos, how to stay consistent in your video brand, and which platforms will best suit your video needs.   Video can be daunting in the beginning, but Dutcher believes that you don’t need to be newscaster-perfect and that no one is great right out of the box.    Tips to produce better videos   Consistency is key — create a recognizable style and keep it. Publish at the same time every time, even if you only make videos at two-week or one mon