Thought Talk

“I have a big social media following but it does not seem to be translating into new customers/clients.”  I hear this comment all the time from potential clients who call me up wondering how to make their social media a more effective business development tool.    The first step in gaining a greater conversion from your social media is understanding that social media is just one out of a necessary six to eight touchpoints to convert a potential customer, and so expecting social media alone to close a client is not reliable.   To increase the chances of you converting someone who likes your social media into a paying customer or client, there are four things you need to ensure are happening as part of your sales funnel: Tips on improving your conversion rate   Have a direct call to action — put up a direct link in the social post that leads to a dedicated landing page, white page, or download (special offers, promo codes and limited time offers work well).   Show, don’t tell, your trustworthiness — too ma