Thought Talk

I often get called by CEOs who are interested in the added value of having a CEO brand that is separate from – but connected to – their businesses. In today’s Thought Talk podcast,, I’ll be discussing the three biggest mistakes I see when it comes to CEO branding as well as the three thought leadership categories CEOs sort into when it comes to their personal brands.   Tips for better CEO branding    CEO branding can’t be done as a  transactional relationship. You can’t delegate the crafting of it to a marketing director. It requires your direct participation and engagement.    CEO branding isn’t just PR — It requires not only reputation management, but also thought leadership, content marketing strategy, and last but not at all least, executive presence.   It takes work and effort, but not necessarily a great deal of time. Don’t  underestimate its value, and don’t let your CEO brand be decided by default. About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a bran