Thought Talk

Video marketing has the capacity to create a connection and tell a multifaceted story that just words or audio can’t always accomplish.    I’m joined today by Nina Froriep from Clock Wise Productions to discuss what it takes to drive a successful video marketing campaign for a small business, why you need to be creating video and the biggest mistakes to avoid.    Tips For Successful Video Marketing Online   Shorter is better — 90 seconds is ideal for a marketing video.   Choosing a platform — First, find out where your potential audience goes for their information, then show up there.   Biggest video marketing mistakes — Inconsistency, investing in too much equipment, and being too high-concept.   People like real people — be authentic, talk about what you know, be consistent, and give potential customers a feel for what it might be like to work with you.  About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implement