Thought Talk

Today Karen talks about tweeting your way to the top — how you can use Twitter to build your business, your book, or your brand online.   When you consider that 44% of Twitter users are between 18 and 34, that 69% are moms, and that 72% who follow a brand are likely to buy, it’s an opportunity you might not want to pass over. But like all social media, effectiveness boils down to a few factors that Karen breaks down in a comprehensive way for this short, informative episode.   Tips for Tweets   Relationships — Connect, expand, and maintain.   Generate leads and get attention — Twitter can give you access to people in your field, otherwise impossible to reach.   Branding and image building — Use Twitter to gain perspective on your own image.   Buzz and promo — It’s a great place to build some excitement over a new product.   Consistency is key — Posting should be done 2 to 4 times a day, 5 days a week.   Using Twitter strategically can be a real boon for marketing a book, business, product, or brand.