Thought Talk

Evan Horowitz is CEO and Co-Founder of the creative studio Movers+Shakers in Brooklyn New York and I am happy to have him on the podcast to help wrap my head around TikTok, a platform that is about more than just dog videos.   Tune in for an engaging chat about what brands the platform is best suited for, what not to do on TikTok, and how to best leverage user participation. Tips    TikTok is primarily a top-of-funnel campaign platform and is best suited for consumer products — multiply on-brand customer touchpoints in order to get the sale.   Leverage user participation in creative ways — Evan shares the story of his ELF Cosmetics viral campaign.   Be native to the platform, don’t copy-paste — show up in a way that makes sense with the conversations people are already having.   Music and casual esthetics are key to TikTok — don’t forget the tone either, this platform is a decidedly optimistic place. About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a brandi