Entrepreneurially Thinking: Innovation | Experimentation | Creativity | Business

Joining us today is Whitney McClendon-Gregory, CEO and Founder of Eemerg.com, a local company that is reinventing how drivers request roadside services. Whitney is ambitious and dedicated to providing an open marketplace platform and has pledged to build a service where her customers can choose a suitable price option for their needs. In this episode: Whitney explains that roadside assistance and businesses of the like, have always been in her blood by way of family entrepreneurs. Whitney says that entrepreneurial thinking to her means having the ability to see differently than the rest of the world and having the inherent trait to make it easier to develop items and innovation. Whitney talks about how the Eemerg app was developed and how it works. Whitney talks about the importance to her of providing a fair marketplace to consumers and says that before Eemerg there really wasn't a fair marketplace. Whitney talks about building a phenomenal customer acquisition strategy. Whitney says she used connections fro