Entrepreneurially Thinking: Innovation | Experimentation | Creativity | Business

Joining us today is Tashara Earl, President and Co-Founder of Techrein, a company that specializes in innovative safety solutions with wearable technology. Tashara is a talented marketing idea generator and business professional implementing ideas to maximize brand exposure and increase sales.  In this episode: Tashara talks about growing up as a St. Louis native and tells us about her many passions, from dance to cosmetology to DJing and her newfound tech passion. Tashara talks about pivoting and says that entrepreneurial thinking to her means breaking through barriers by creating innovative solutions.  Tashara explains how Techrein came to be. Tashara says that Techrein is a lifestyle brand designed to keep people safe and to look good while doing it. Tashara tells us how her team worked on building a brand and developed a product geared for a certain target audience. Tashara says that Techrein products are not only safe for outdoor enthusiasts but also for police departments and the Department of Defense.