Entrepreneurially Thinking: Innovation | Experimentation | Creativity | Business

Joining us today is Tamara Keefe, Founder of Clementine's Naughty and Nice Creamery and self-proclaimed 'Flavor Temptress'. Tamara is one of the lucky ones, she makes a living doing something she loves. Clementine's Naughty and Nice Creamery is not just a place to get ice cream, Tamara has worked hard to make sure that a visit to her creamery is also an experience.   In this episode: Dr. Cheryl Watkins-Moore discusses marketing and the strategies REAL Cannabis Company is using. She says that they started by building a brand and brand guidelines, website development, designs etc. They have also hired a PR firm that already has scored REAL Cannabis Co. with an interview on NPR. Cheryl discusses the importance of strategic marketing and creating an even balance within the business.   Also in this episode: Tamara explains that after unwillingly transferring to St. Louis from Southern California for an employer, that she instantly fell in love with the city, food scene and welcoming neighbors. She goes on to