Entrepreneurially Thinking: Innovation | Experimentation | Creativity | Business

Joining us today is La'Crassia Wilderness, creator and owner of Butter Love by L.C. La’Crassia took her love for mixing and her love for nature and created an organic skin care line. Before becoming an entrepreneur, La’Crassia worked in customer service in corporate America. She studied marketing and advertising at Columbus College, Chicago. She began her holistic journey while experimenting with natural oils, Shea butter and organics in search of the right products for herself. Butter Love offers organic, handmade and crafted products to heal and soothe the skin. Butter Love features holistic healing, detoxifying and rejuvenating products to aid in the removal of toxins within the body. In this episode: - La’Crassia started mixing things in secret when you were young. What was she mixing? - What she loved about it and where it led her. - What were the challenges La’Crassia experienced as a young woman that impacts her entrepreneurial mission and approach. - La’Crassia transition from corporate employm