Entrepreneurially Thinking: Innovation | Experimentation | Creativity | Business

Joining us today is Sebastian Mueller-Soppart, EVP and Executive Creative Director with Manifest. Manifest makes brands unmistakable to the core of their audiences. They specialize in content creation that garners interest and fuels loyalty, on platforms that deliver distinct experiences with precisely-measured value. Sebastian is motivated by the power of good ideas. He's held creative leadership positions in Europe, Latin and North America, where he’s built highly collaborative, multi-disciplinary environments. Pushing creative teams beyond mediocrity is his most significant expertise. In this episode: - How did Sebastian create Manifest? The story behind the name. - Sebastian has a voracious entrepreneurial drive. What fuels that hunger? What satisfies it? - How does he approach brand building? What makes a brand unmistakable? Inspiring? - What makes an idea great and worth exploring or investing in? How is success measured? - What is the value of highly collaborative, multi-disciplinary environments? Ho