Ideas Elevated

Michelle Caffrey is a reporter who covers technology and education for the Philadelphia Business Journal. In this conversation, she’ll share tips and advice for entrepreneurs who are looking to have their company or product featured in the press. She'll suggest specific ways to really make your product’s story worth telling, she’ll talk about some common mistakes that first time founders make when working with the media. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! comcastnbculift.com @LIFT_Labs on Twitter, Instagram, Facebook