Inside Outside

Alexander Osterwalder is a Swiss business scientist, entrepreneur, author, and strategy consultant. You probably know his work as co-founder of Strategyzer.  He is also the author of many best-selling books including Business Model Generation, Value Proposition Design, and Testing Business Ideas. Brian Ardinger, Inside Outside Innovation Founder, talks with Alex about building innovative companies. His new book is The Invincible Company. For more innovation information and an interview transcript, check out insideoutside.io.