Inside Outside

Ben Yoskovitz is the Founding Partner at Highline BETA, a startup co-creation company. He is also Co-Author of Lean Analytics and a former VP of VarageSale and GoInstant, which sold to Salesforce. Brian Ardinger, Inside Outside innovation Founder, talks with Ben about corporate-startup collaboration. Ben started his first company in 1996 during University, where he got into tech and entrepreneurship. Since that time, he founded several other companies, ran products, and started one of the first accelerators in Canada called Year 1 labs. Ben applied the Lean Startup methodology to the companies they invested in, then wrote the book Lean Analytics. Soon he began angel investing and finally launched Highline BETA. Highline BETA Highline BETA believes by working with big companies, they can build better startups. Their service arm works with big companies to identify opportunities. Their fund arm finances them. This strategy can share risk. The corporate side realizes the big model is unlikely to survive. The