Inside Outside

After working at Nike for 20 years, Lorrie Vogel founded ImagineNOW, an Innovation consultancy. She talks with Brian Ardinger, Founder of Inside Outside Innovation, about building an innovation portfolio. Lorrie started her career at Nike working in industrial design, then led innovation and sustainability, and finally served as Vice President of Material Science and Innovation. Today, Lorrie leads an innovation consultancy, where she helps others with emerging science and tech, systems, and innovation teams.  Key Points - Nike’s approach is very systematic. Every team has a process. Nike does early prototyping. - As we brought new innovation into the portfolio, we became more systematic when looking at tech. If it was successful, how would it impact our business? - If you work in innovation, you need a filter. Evaluate - Does it drive revenue, decrease cost, reduce environmental footprint, strategic IT, new better performance, and brand value? Look at it from different perspectives, which innovations ar