Inside Outside

James Gill is founder and CEO of GoSquared, a simple, live analytics platform for websites. Brian Ardinger, Inside Outside Innovation Founder, spoke with James about product trends, design, getting close to the customer and growing a company outside the Valley. Based in London, James started GoSquared with friends, while still in school. They found success in building websites, but soon were asked how the sites were performing. Very few tools existed at the time, to answer these questions. Since then, GoSquared has created simple analytics software, on a subscription basis, for small businesses around the world. What trends are allowing you to build new things? - No code applications. - Real-time and live response.  - Everyone today wants to have an online presence or small businesses. - We always wanted to work with small businesses and integrate into similar products like Go Daddy, Wordpress, Shopify, etc - Make it as easy as possible.  How do you decide what you develop? - Everyone has a different