Inside Outside

Energize Your Company's Culture Jon Katzenbach and Gretchen Anderson are co-authors of The Critical Few: Energize Your Company's Culture by Choosing What Really Matters. They spoke with Brian Ardinger, Inside Outside Innovation founder, about why culture is important for innovation and how to tap into the behaviors and emotions that can make a significant cultural impact.  The Critical Few Their book, The Critical Few, looks at working within an organization and drawing on a company’s strengths, rather than looking at what’s not working. Lessons are written within the story of a fictional CEO, focused on a company’s culture. While there are many universal issues of culture, Jon and Gretchen recognize that all cultures are singular and unique and that people within the company impact that culture.  Traits, Behaviors, and Emotional Connectors Jon and Gretchen explain that we must identify what the cultural traits are within a company, behavior that is happening around those traits, and who the people are wi