Inside Outside

Neil Soni is the author of The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business. Neil spent years with startups, focusing on the sales and marketing side, trying to sell into large organizations. He then moved to Estee Lauder, where he specialized in external innovation. After seeing both sides, Neil wanted to create a resource to help startups understand the corporate side and corporations to understand the startup side. Brian Ardinger, Inside Outside Innovation Founder, spoke with Neil about how to succeed through corporate/startup collaboration. Pitfalls of Corporate and Startup collaboration - Different timeframes - Size of deals    Incentive structures for partnerships - How comfortable is the corporate team in innovating? If comfortable, they’ll have a higher tolerance for misses. Look at the entire portfolio. - Companies that allow intrapreneurship, give employees new outlets to thrive.  Should you expose corporates to startups? - In