Inside Outside

Gary Shapiro is the author of Ninja Future: Secrets to Success in the New World of Innovation and president and CEO of the Consumer Technology Association (CTA), the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES - The Global Stage for innovation. Gary has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy. Brian Ardinger, Inside Outside Innovation Founder, talks with Gary about innovation, creativity and how to thrive in a changing marketplace. Gary initially worked as a consultant to CES, then was hired to lead the organization. He was excited to discover that the CES board was committed to allowing anyone with an idea to get exposure. This action spoke to him. Years prior, Gary was involved in a lawsuit over the VCR. He coordinated and spoke on the issue, and now sees the parallels in the video, audio, and sharing industry. Today Gary continues to fight for innovators and breakthrough techn