Inside Outside

Melissa Perri is the CEO of Products Labs and Author of Escaping the Build Trap: How effective product management creates value. She believes that as companies scale, they lose track of what makes them successful and they just “ship.” Companies forget to bring products back to the overall strategy and talk with their customers. Brian Ardinger, Inside Outside Innovation Founder, talks with Melissa about getting out of the build trap and having a customer-centric culture.  Companies in the Build Trap - Software startup - Growing and trying to exit. Look for product managers early. Can get out of build trap.  - Enterprises - Haven’t scaled through software. Brings in others to be product managers. A new discipline. Struggles with build trap.  As companies scale, they are close to the customer. As they execute, they forget to talk to the customer. Athena Health developed a portal for user research with its customers.  Escaping the Build Trap Takeaways - Explains how to think about Product Management - S