Smartbug On Tap
How To Get The Most Out Of ABM -- Without Ditching Inbound
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:06:40
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Sinopsis
On this episode of SmartBug on Tap, Jen Spencer shares how to get the most out of account-based marketing without ditching inbound. Jen shares how inbound and ABM are made for each other and how to get started by: 1. Focusing on the right goals 2. Ungating your content 3. Exploring different verticals Links Mentioned LIVE DEBATE: Gated vs. Ungated Content Debate
