Wavebreak Podcast: Grow Your Shopify Store

Special BONUS episode!Search Retention Marketing in good ole Google, and what you’ll find is mostly… a bunch of fluff. Some stats, and quotes, and charts… a software pitch.This is not that type of content.The trend we see over and over goes something like this:Fast-growing ecommerce store finds initial success on the back of one or two highly successful campaigns, product mentions, marketing tactics, etc...Upon which they build and double-down on team, inventory, and more of what’s working…And in doing so increase the underlying risk in their business.And when that campaign, publicity, or tactic stops working, there hasn’t been a concerted effort to invest in alternative lead generation avenues and well... we have a problem.At Wavebreak, we’ve dubbed 2020: The Year of Retention. And it’s based on a simple tenant for ecommerce stores: When growth comes, retention should follow.In 2020, the relationships you already have will become even more important for the continued success of your store.Over the next few w