People Helping People

Callee Ackland discussed how her commitment to a zero-waste lifestyle developed into Bestowed Essentials and Hippie Haven. Interest in sustainable products came to Callee in 2016 after a purchase of hand-made soap. From then on, Callee stayed mindful of the ingredients and sources of the skincare she used in her daily life. She gave herself one year to develop her soap-making business full time, which is now Bestowed Essentials. A sustainable lifestyle was a standard to Callee who grew up in places that gave her a different relationship to sustainability than people growing up in other parts of the country. Once she watched Netflix’s A Plastic Ocean, her approach towards her business and life shifted. We briefly discussed why audiences should be aware of companies and sustainability, such as the marketing tactics trying to transfer responsibility away from larger brands. Consumers have power in how and where they consistently spend their money. Callee brought attention to the fact that everyone can part