Romi Analytics On Using Statistics To Improve Direct Marketing Metrics

This podcast is brought to you by ROMI Analytics, and is produced for our friends and partners to showcase the ways predictive analytics can improve your marketing campaigns. Specifically, we provide an overview predictive models in a very non-technical way. Then we show you some ways they can drive incremental sales and revenue. And we close by showing you how to evaluate models, and use them to determine if your campaign has positive ROI.