Biztalk Radio's Podcast

Warren Buffett’s success in the business world is legendary, but it takes more than instinct to close a great deal. Tom Searcy, CEO and Founder of Hunt Big Sales and author of “How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker,” shares with host Jim Lobaito how Buffett's unique ability to put himself into the buyer's shoes and see the deal from their point of view enables him to be one of the world's greatest salesmen.