Biztalk Radio's Podcast

Having a referral is one of the most effective sales tools and yet, most of us struggle to get good referrals. Matt Anderson, author of “Fearless Referrals,” shares with BizTalk Radio Show Host Jim Lobaito several techniques on how to get referrals that will grow your business. Matt shares his secrets on how to ask for referrals without being too pushy; who to ask and when; and shares his system for asking for referrals. Being effective at asking for referrals is a key skill for the sales professional who wants to systematically grow their business.