Consulting Growth

When you’re starting from scratch, you want to be sure you’re taking the right steps to establish expertise in your market. Creating useful content that captures a point of view will not only help to strengthen your company’s positioning but also help others within your market.My guest today is Mark O’Brien, CEO of Newfangled, and he’s sharing how to establish expertise with useful content no matter where you are in your business. Mark’s company works to create the systems and habits inside firms that reliably create the right leads and ensure content is engaging and educational.In this episode, we're chatting about: How to make email marketing work for your business How content affects relationships Positioning yourself in your market Email marketing can prove to be effective in creating awareness of your business, but it has to be done right. The only way it is going to work if it is purely educational, highly focused, empathetic content, that functions with the user in mind. This comes with a commitment, t