People Helping People

Rich Brubaker of Collective Responsibility explains the variety of work he does in both for-profit and non-profit spaces. He teases that even after 12 years of marriage his wife still asks what he does. Rich’s portfolio is versatile, but to describe him he is one of Asia's most recognized authorities on sustainability, innovation and responsible leadership. Portions of his work include being the managing director of Collective Responsibility, the executive volunteer of HandsOn China and as an adjunct professor of sustainability and social innovation at Southern Methodist University, Richard has a career focused on helping develop businesses to address economic, environmental, and social hurdles. Among the projects Rich takes on, he finds himself assisting brands like Nike and Adidas with changing the way they impact communities. Most large brands come to Rich knowing how to describe their issue, or what they are aiming to do, but they require suggestions on strategy. Rich explained that there’s more to loo