Biztalk Radio's Podcast

Are you frustrated that buyers don't understand what you do? Are you frustrated that you have a good story to tell and you can't quite get it told; or at least in a manner that people understand? In a world with committees making decisions, selling cycles getting longer, and prospects harder to reach, having clear sales messaging is critical to achieving the breakthrough sales success you are looking for. Jim Lobaito interviews Christophe Morin on the ground-breaking research revealed in his book, Neuromarketing: Understanding the "Buy Buttons" in Your Customer's Brain. Christophe explains how buyers buy and how to use the latest research to craft a message that will be heard so you can present your company in 12-minutes-or-less and illuminate the value you bring.