Ask Mr Mark - The Podcast

This week I want to talk about The Power of  a Podcast. Not about "how to" or "who should" do a podcast.  But the power a podcast has for the small business owner looking to become an expert in their field.   I also talk about the power the podcast has in terms of  the person looking to market their business or services on a podcast. I have been doing podcasting in one for or another since 2006 with my first one being The Vegas Tourist Podcast with my best friend "Sazzy".   When you think about it, Podcasting is probably the most powerful marketing tool in the digital world for a small business or any business. Focused Audience - People don't just spin a dial and find a podcast while driving or exercising.  They seek it out.  They look for a specific topic to listen to. Captured Audience -  People who listen to podcasts are yours.  They are listening to you and no one else.  It's not like radio, when they turn off the car, they lose the show...  With Podcasts, they can come back to your show and pick up right