Thriveology Podcast | Success | Personal Development | Self-improvement | Thrive | Resilience | Thrive Nation

We all often seek comfort. But is the comfort we find killing us? Is the comfort, perhaps more subtly, holding us back? Here is the problem:  we find something comfortable, something "better," something bigger.  Then, instead of bigger, better, more comfortable, it just becomes the routine. [tweetthis]Habituation is a bitch! - Lee Baucom[/tweetthis] Habituation is the process by which anything becomes the normal.  Buy your dream home/car/watch/whatever.  Quickly, it is "just" a home/car/watch/whatever.  The dream disappears. Or go the other way:  lose a job, have to downsize.  At first, it hurts.  Then, it becomes a new normal.  You "habituate," either way. The problem is, our insatiable move toward comfort becomes more and more limiting:  "I'll only fly first class," "I have simple tastes:  only the best," etc., etc. Food gets richer, exercise has to be "comfortable," and we find ourselves unable to tolerate discomfort. Here is the problem:  every life has discomfort and struggle.  When we are alway