Biztalk Radio's Podcast

Salespeople hate to do it. Some sales experts claim it's a dead technique, and yet lead generation is still essential in customer acquisition. Jim Lobaito, BizTalk Show host, explores with Wendy Weiss, The Queen of Cold Calling, the myths behind cold calling, why it is still very much a viable technique today and why your salespeople struggle executing on it. Wendy shares the number one reason why that is and shares her simple formula managers can follow that will enable their sales force to become effective at and enjoy doing cold calling.