Biztalk Radio's Podcast

Prospects not responding to your emails? Are you frustrated because buyers don't seem to understand the value you offer? Geoffrey James, author of "How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts," talks with Jim Lobaito about how to write stronger sales messages, get referrals and convert leads into sales. James shares with Jim effective tips such as focusing on concrete results and steering clear of the abstract.