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Jeffrey Ross, MD (photo by Jim Howe) Jeffrey Ross, MD (photo by Jim Howe) Cancer treatment is moving from a "one size fits all" approach into precision medicine, which examines a person's genetic makeup in choosing an individualized treatment. Cancer treatment is moving from a "one size fits all" approach into precision medicine, which examines a person's genetic makeup in choosing an individualized treatment. Jeffrey Ross, MD Jeffrey Ross, MD, a professor of pathology and urology at Upstate, explains the promise this new era holds., a professor of pathology and urology at Upstate, explains the promise this new era holds.