Raintoday's Sales Tips & Techniques Podcast

Studies show that 60% of companies don't follow up with leads. They may not trust the leads, or they may not have a process for following up with leads. Whatever the reason is, that lack of follow-up causes businesses to lose money, says Andy Paul, author of Zero-Time Selling. In this interview, Paul discusses how one firm achieved 100% follow-up on leads and as a result saw sales increase25% to 35%.