Raintoday's Sales Tips & Techniques Podcast

Cold Calling Dos and Don'ts



In this day and age, when the Do-Not-Call list is so often put into action, you might think phone sales are things of the past. Not so, says Colleen Francis, Founder and President of Engage Selling Solutions. In fact, she says the phone is still the most effective sales tool. To succeed at cold calling, however, you need to have a different mindset and you need to follow certain best practices. Think about cold calling as new business development or opening a relationship. Listen as Francis offers advice for leading successful conversations and points out statements that will kill relationships before they even have a chance to get started. (Time: 11:56)