Crossing Borders With Nathan Lustig

Daniel Rodriguez, Picap: Delivery and Logistics in Latin Americans, Ep 136   Daniel Rodriguez lives in Bogotá, the third most traffic-congested city in the world. He knows a thing or two about the frustration that comes from spending hours inside a car in slow-moving traffic when you need to get somewhere.    Daniel’s usual response to these situations was to hitch a ride on a motorcycle. The ease and speed with which they would navigate Bogota’s congested streets made him realize that many other Colombians could benefit from this solution. So he decided to launch Picap, a ride-hailing platform that boasts one of the largest motorcycle fleets in Latin America.   I sat down with Daniel to talk about some of his first endeavors from selling empanadas at school to eventually founding his first startup Smart Taxi. We also discuss the real problems that Picap is solving through its ride-hailing and logistics services, as well as how they overcame the regulatory hurdles that disruptive businesses often have to face