Crossing Borders With Nathan Lustig

Andrea Baba, FitCo: Digitizing Fitness Centers in Latin America, Ep 125 Andrea’s first experience as an entrepreneur was starting her own Zumba studio when she was 18 years old. Within a year of operating, she started to expand her business, hiring more instructors and gaining more clients. However, Andrea saw that managing her business solely on Excel spreadsheets and notebooks was limiting her company’s growth.    In true entrepreneurial spirit, Andrea decided to find a solution to her own problem. Together with her co-founder Alex, they set out to build a tool that would help fitness centers in Latin America to scale their businesses. And Fitco was born.    I sat down with Andrea to talk about how she combined her passion for fitness and her background in finance to start Fitco in Peru’s budding startup ecosystem. We also discuss their experience at Techstars’ Boulder Accelerator as the first LatAm startup to be accepted into the program and how Fitco has responded to the COVID-19 pandemic. Becoming Fitco