Crossing Borders With Nathan Lustig

Santiago Pineda, Mensajeros Urbanos: Transforming Latin America’s Last-Mile Delivery Industry, Ep 120 Santiago Pineda started his entrepreneurial journey straight out of highschool at 18 years old. He would spend hours at his university’s library learning how to code to launch his company’s website. Originally from Colombia, where the floral sector represents one of the main industries for the country, Santiago decided to start an e-commerce for flowers during his university years.   After his first experience as a founder, Santiago was hooked on the idea of building a big company. Today, he is the CEO of Mensajeros Urbanos, a last-mile logistics platform that is using technology and a diverse collaborative logistics network to bring fast low-cost deliveries to Latam.   I sat down with Santiago to talk about his early entrepreneurial beginnings, followed by his experience founding a stock simulator with his brother, to eventually joining Mensajeros Urbanos. We also discuss the opportunity that the last-mile