Crossing Borders With Nathan Lustig

Pedro Góes, InEvent: Revamping the Events Industry in Latam & the US, Ep 112 Although originally from Salvador, Brazil Pedro Góes went to university in São Carlos where he met his future co-founders Vinicius Neris and Mauricio Giordano. There, Pedro was inspired by other Brazilian entrepreneurs that were providing solutions to problems that were hindering the region’s development.   Together, they founded InEvent, a SaaS startup that offers a platform to help enterprise event organizers boost revenue and provide attendees with a personalized experience. The platform’s events can range from 20 people to larger corporate events involving 44K people.   I sat down with Pedro to talk about what it was like growing up in Salvador and then starting a business during his college years in São Carlos. We also discuss his experience bootstrapping his company the first four years, his experience at YCombinator, and ultimately his decision to move the business to the US. Also, in light of COVID-19, we talk about how